Like or dislike? Adolescents’ responses to personalized social network site advertising
نویسندگان
چکیده
منابع مشابه
Social Networks, Personalized Advertising, and Privacy Controls
This paper investigates how internet users’ perception of control over their personal information affects how likely they are to click on online advertising. The paper uses data from a randomized field experiment that examined the relative effectiveness of personalizing ad copy with posted personal information on a social networking website. The website gave users more control over their person...
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Humans have a preference for curved over angular shapes, an effect noted by artists as well as scientists. It may be that people like smooth curves or that people dislike angles, or both. We investigated this phenomenon in four experiments. Using abstract shapes differing in type of contour (angular vs. curved) and complexity, Experiment 1 confirmed a preference for curvature not linked to perc...
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BACKGROUND An increasing number of patients are raising their voices in online forums to exchange health-related information. Facebook is the leading social media platform with more than 1 billion international daily users recorded in the summer of 2015. Facebook has a dynamic audience and is utilized in a number of ways, discussing medical issues being one of them. Ewing sarcoma mainly affects...
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The increasing popularity of social media has significantly changed user behavior and companies’ possibilities to engage in personalized advertising (targeted advertising based on user’s personal characteristics and preferences). Accordingly, there is a growing interest in the subject for business and scientific research. While the body of literature about social media grows in general, it surp...
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Article history: Received 4 January 2011 Received in revised form 1 August 2011 Accepted 13 August 2011 Available online 15 September 2011 Advertising media are a means of communication that creates different marketing and communication results among consumers. Over the years, newspaper, magazine, TV, and radio have provided a one-way media where information is broadcast and communicated. Due t...
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ژورنال
عنوان ژورنال: Journal of Marketing Communications
سال: 2016
ISSN: 1352-7266,1466-4445
DOI: 10.1080/13527266.2016.1182938